Rebecca Madigan – Exclusive Interview

My Content Pro is conducting a series of interview with industry leaders about the importance of content and how it intersects with their area of expertise. This time around we asked 7 Questions to Rebecca Madigan, executive director of the Performance Marketing Association, a trade association focused on performance and affiliate marketing.

We talked to Rebecca about the link between content, performance marketing and starting a new trade group

7 Questions with…Rebecca Madigan

[Content protected for Free members only]

Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA in April 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the ‘ad tax’, legislation being proposed in several states, and which is detrimental to affiliate marketers.   Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, she founded the PMA. She has collected 25 years of leadership experience in product management and marketing. She has had the pleasure of working with many very talented people in pioneering industries such as wireless data, voice-over-IP, wireless LAN, Bluetooth, and online affiliate marketing. She has been a member of technology standards and professional organizations such as WAP Forum, Bluetooth and Wireless LAN Special Interest Groups (IEEE 802.15 and 802.11), Mobile Advisory Council, and GSM, CDMA, TDMA and CDPD mobile technology standards groups. She holds a bachelor degree in Anthropology from University of California, Santa Barbara, and lives in southern California.