Ebooks
Ebooks
Authority-building long-form PDFs that rank, get gated, and drive demos.
Pro Lead Magnets
Lead magnets that attract, educate & convert.
Ebooks, quizzes, templates, checklists, whitepapers, lookbooks, mini-courses, calculators, swipe files, sample kits, webinars, newsletters, and challenges — designed, written, and built around the exact problem your ideal buyer is trying to solve.
14+
Magnet formats
15+
Stacks supported
10–15
Day turnaround
Real work, scrolling by
A snapshot of the lead magnets we ship.
Every cover below is a real magnet format — across SaaS, DTC, media, fitness, finance, and creator brands.
EbookFree
Workscope
The 2026 Remote Ops Playbook
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QuizFree
Bloom Skincare
What's Your Skin Archetype?
Download →
Recipe packFree
Northpeak Coffee
12 Cold Brew Recipes for Summer
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TemplateFree
Ledgerly
SaaS Financial Model — Google Sheets
Download →
ChallengeFree
Nova Fitness
7-Day Strength Reset
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ChecklistFree
FlowOps
The 47-Point SOC 2 Readiness Checklist
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LookbookFree
Field & Co.
Fall '26 Capsule Wardrobe
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EbookFree
Workscope
The 2026 Remote Ops Playbook
Download →
QuizFree
Bloom Skincare
What's Your Skin Archetype?
Download →
Recipe packFree
Northpeak Coffee
12 Cold Brew Recipes for Summer
Download →
TemplateFree
Ledgerly
SaaS Financial Model — Google Sheets
Download →
ChallengeFree
Nova Fitness
7-Day Strength Reset
Download →
ChecklistFree
FlowOps
The 47-Point SOC 2 Readiness Checklist
Download →
LookbookFree
Field & Co.
Fall '26 Capsule Wardrobe
Download →
WhitepaperFree
Stackline
State of B2B Pipeline 2026
Download →
NewsletterFree
The Brief
5 Free Issues — The Operator's Edge
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Mini-courseFree
Slow Kitchen
Sourdough in 5 Days
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CalculatorFree
Halcyon
ROI Calculator: Ads vs. Organic
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Swipe fileFree
The Daily Pour
100 High-Converting Subject Lines
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Sample kitFree
Bloom Skincare
Free 3-Step Routine Sample
Download →
Webinar replayFree
Workscope
Async by Design — On-Demand
Download →
WhitepaperFree
Stackline
State of B2B Pipeline 2026
Download →
NewsletterFree
The Brief
5 Free Issues — The Operator's Edge
Download →
Mini-courseFree
Slow Kitchen
Sourdough in 5 Days
Download →
CalculatorFree
Halcyon
ROI Calculator: Ads vs. Organic
Download →
Swipe fileFree
The Daily Pour
100 High-Converting Subject Lines
Download →
Sample kitFree
Bloom Skincare
Free 3-Step Routine Sample
Download →
Webinar replayFree
Workscope
Async by Design — On-Demand
Download →
Lead magnet formats we ship:EbooksQuizzesTemplatesChecklistsWhitepapersLookbooksMini-coursesCalculatorsSwipe filesSample kitsWebinar replaysNewsletter samplesChallengesRecipe packs
Formats we ship
Fourteen magnet formats. Picked for your buyer.
Different buyers convert on different formats. We pick the one most likely to grow your specific list — then we design and write it.
Quizzes
Quizzes
Interactive segmenters that capture intent and route leads to the right offer.
Recipe & resource packs
Recipe & resource packs
Themed bundles — recipes, swipe assets, prompts — instant value, instant signup.
Templates
Templates
Spreadsheets, Notion docs, decks — the do-it-yourself shortcut your buyer wants.
Challenges
Challenges
Multi-day email challenges that build habit, trust, and a warmed-up buyer.
Checklists
Checklists
Crisp, deliverable, share-worthy — the highest-conversion magnet format we ship.
Lookbooks
Lookbooks
Beautifully art-directed style guides for DTC, fashion, home, and travel brands.
Whitepapers & reports
Whitepapers & reports
Original-research reports that earn backlinks, press, and enterprise pipeline.
Newsletter samples
Newsletter samples
5-issue 'best of' bundles that prove value and drive paid newsletter signups.
Mini-courses
Mini-courses
Email-delivered mini-courses that teach, nurture, and pitch on autopilot.
Calculators
Calculators
ROI, cost, savings, and assessment calculators that capture high-intent leads.
Swipe files
Swipe files
Curated examples — subject lines, ads, hooks — that creators and marketers crave.
Sample kits
Sample kits
Free physical or digital samples — the conversion king for DTC and beauty.
Webinar replays
Webinar replays
On-demand video gates — high-intent, high-context, sales-ready leads.
Who we ship for
Magnets matched to your business model.
SaaS doesn't convert on a quiz the way DTC does. We staff every project with strategists who know your model.
B2B SaaS
Whitepapers, ROI calculators, templates, on-demand demos.
DTC & beauty
Quizzes, lookbooks, sample kits, recipe packs.
Creators & coaches
Mini-courses, swipe files, challenges, newsletter samples.
Publishers & media
Newsletter sample issues, swipe files, original research reports.
Fitness & wellness
Multi-day challenges, recipe packs, assessment quizzes.
Agencies & services
Checklists, calculators, templates, webinar replays.
Stacks we build in
Built in your stack — landing page, form, and flow.
We don't email a PDF and call it done. We build the opt-in form, landing page, and welcome sequence directly in your stack.
HubSpot Klaviyo Mailchimp ConvertKit ActiveCampaign Beehiiv Substack Customer.io Marketo Pardot Typeform Outgrow Interact Webflow Framer WordPress
Why our magnets win
Built to capture, qualify, convert.
Most "lead magnets" are recycled blog posts in a PDF wrapper. Ours are built backwards from a specific buyer, a specific problem, and a specific next offer.
Designed around the buyer
Every magnet is built around a specific problem your ideal lead is actively trying to solve — not a topic loosely related to your product.
Authority-grade copy & design
Real writing, real research, real design. Not a Canva template with your logo slapped on.
Conversion-engineered
Built backwards from the goal: the form, the thank-you page, the welcome email, the next offer. The whole funnel — not just the asset.
Distribution-ready
Landing page copy, ad hooks, social cuts, and an email sequence ship with every magnet — so it earns leads from day one.
What's included
Every magnet ships with the whole funnel.
You don't get a PDF. You get a magnet, a landing page, an opt-in flow, a welcome sequence, and the social and ad hooks to drive it.
- Strategy & topic validation
- Original research or curation
- Pro copy in your brand voice
- On-brand design & layout
- PDF, web, or interactive build
- Landing page copy
- Opt-in form recommendations
- 3-email welcome sequence
- Social & ad hook variations
- 1 revision round included
How it works
From brief to launched in five steps.
01
Brief
Goal, audience, offer, and ICP. 20-min call or async form.
02
Strategy
We pick the format and angle most likely to convert your specific buyer.
03
Outline
Working outline + cover concept approved before we write or design.
04
Build
Writer + designer build the magnet, landing page, and welcome sequence.
05
Ship
Delivered as PDF, web page, interactive quiz/calculator, or built in your stack.
Starting points
Pick a starting point. Scale from there.
Pricing is "starting at" — every engagement is quoted to scope, format, and whether we ship the asset only or the full funnel.
Try us out
Single magnet
Starting at $1,200
One pro magnet — strategy, copy, design, and a 3-email welcome sequence.
- 1 magnet (your format)
- Landing page copy
- 3-email welcome sequence
- Voice intake
- 1 revision round
Most popular
Magnet + funnel
Starting at $4,800
Magnet, landing page, opt-in flow, welcome sequence, and ad hooks — full funnel.
- 1 hero magnet
- Built landing page
- Opt-in + thank-you flow
- 5–7 email nurture sequence
- Ad hooks + social cuts
Always-on
Lead-gen engine
Starting at $6,500/mo
New magnet + funnel every month, plus optimization on the ones already live.
- 1 new magnet / month
- Funnel optimization
- A/B testing program
- Quarterly research report
- Dedicated lead-gen lead
FAQ
Lead magnet questions, answered.
What kinds of lead magnets do you make?+
Ebooks, quizzes, templates, checklists, whitepapers, original research reports, lookbooks, mini-courses (email-delivered), calculators, swipe files, sample kits, webinar replays, newsletter sample bundles, and multi-day challenges. If it can grow a list, we've shipped it.
Do you just write the magnet, or do you design and build it too?+
We do both. Every magnet ships fully designed and built — PDF, web page, interactive quiz/calculator, or a sequence in your ESP. You get a publish-ready asset, not a Word document.
Will it match our brand?+
Yes. Every project starts with a voice and visual intake — voice samples, logo, fonts, colors, do/don't list. Ongoing clients get a living style guide so every magnet looks and reads like you.
Do you build the landing page and opt-in flow too?+
Yes. Every magnet includes landing page copy at minimum. The Magnet + Funnel package includes the built landing page, opt-in form, thank-you page, and a 5–7 email nurture sequence in your ESP.
What's the right format for my business?+
Depends on your buyer and where they are in the journey. B2B SaaS usually wins with whitepapers, calculators, and templates. DTC wins with quizzes, lookbooks, and sample kits. Creators and coaches win with mini-courses, swipe files, and challenges. We recommend a format in the brief.
How fast is turnaround?+
Single magnets ship in 10–15 business days. Magnet + Funnel ships in 3–4 weeks. Always-on lead-gen engine ships on a monthly calendar. Rush is available.
Can you do original research reports?+
Yes — survey design, distribution, analysis, charting, and write-up. Original-research reports are some of the highest-performing magnets we ship, especially for B2B brands chasing backlinks and press.
How do you measure success?+
Cost per lead, opt-in rate on the landing page, sales-qualified lead rate (downstream), and pipeline sourced. We agree on the primary metric in the brief and report against it monthly for ongoing engagements.
Lists are won one magnet at a time
Let's launch a magnet that actually grows your list.
Tell us your buyer and your offer — we'll come back with the format, the funnel, and the copy that turns strangers into subscribers.